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The Green Divide: Bridging the attitude-behavior gap in sustainable apparel consumption

Amidst growing concerns about climate change, there have been numerous calls for more sustainable and socially responsible fashion on a global scale. However, there has yet to be significant action undertaken that successfully influences consumers to become more sustainable. This package explores how sustainability communications can contribute to behavioural change.

See all articles:

• The Green Divide: Bridging the Attitude-Behavior Gap in Sustainable Apparel Consumption

• Rising Sustainability Message Regulations in the Apparel Industry

• Sounds Green to Me! A Case Study of 'Rendering Sustainable' in US Apparel Websites

About the Author

Matt Porter, Sustainability Research Intern

Matt Porter is an educator, design researcher, and sociocultural anthropologist with an emphasis on fashion theory, epistemologies of dominance, and the US military. His approach maps critical theory onto strategies of design and material production. Currently, his works-in-progress include inquiry into the socio-legal implications of political fashion and prototyping models aimed at reconstituting US garment manufacturing. At Unbuilt Labs, Matt will be investigating consumer sentiment and receptivity to sustainable business schemas and how fashion brands can meet consumer demands with ethical yet effective business models.

• Parsons School of Design, MA in Fashion Studies

• 2019 University of North Texas, BA in Fashion Design, 2016