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Exclusive Research Package Sustainability Communications

The Green Divide: Bridging the Attitude-Behavior Gap in Sustainable Apparel Consumption

Amidst growing concerns about climate change, there have been numerous calls for more sustainable and socially responsible fashion on a global scale (Brooks et al., 2017). Despite both industry efforts and increased consumer awareness on this matter, there has yet to be significant action undertaken that successfully influences consumers to shop more sustainably.