Our research on Design, Product, Research, and Strategy best practices

We leverage academic research to consolidate best practices and show you the principles behind our recommendations.

 

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Getting started

  • Schedule a free advising session with us and let us help! You can also perform a search in our Library and see if we have anything in our Knowledgebase that can answer your question right away.

  • Start with our Coursebooks. We recommend reading them in order.

  • Check out our Toolkit! We explain how to use our Worksheets in the corresponding Coursebooks.

  • Read our latest Special Briefing. You are also welcome to ask a question through the form below. Feel free to register for a free introductory advising session or talk to us directly through the monthly Q&A Session.

Coursebooks

Our Library

  • Design

    What are the UX benchmarks for organizations of different maturity? What is the absolute minimum UX standard I should adhere to?

  • Product

    Is this idea worth pursuing? Should I quit my day job? What should our MVP look like? How might we test our product with close to no budget?

  • Research

    Do I have enough research? Is my research good enough? What are the research standards I need to meet?

  • Strategy

    How and when should I find a co-founder? Which incubator program should I apply to? What should my pitch deck look like? How do I build an ESG-conscious venture?

Additional Features