What is sustainability to us

We think sustainability in 2020 is about how we do good with technology beyond the foreseeable future. Currently, traditional business models are yet to sufficiently account for long term socio-economic impact. CSR and ESG pursue more ethical goals but are not formulated for easy understanding. It matters because consumer choices drive sustainable initiatives. New trends in plant-based proteins and public boycotts are examples of how consumers have reshaped markets and social habits.

Unbuilt Labs was founded as an observer and an agent of change.

  • We combine perspectives from industry, academia, as well as popular culture to understand what doing good means today and what is achievable.
  • We focus on the role government regulations and new entrants play in sustainability risks and opportunities.
  • We leverage our e-commerce, editorial, and marketing data to inform our research.
  • We bring access to inspiring products.