Leadership Team

The leadership team from across Gen X, Y, and Z offers an international perspective. Together, we bring world-class experiences in research, strategy, technology, communications, and marketing to Unbuilt Labs.

  • Marguerite Van Cook, a British-born New Yorker, leads Research and Engagement. She is an expert in the history of Political Economics. Prior to pursuing a Ph.D on the subject, she received her B.A. and M.A. from Columbia University. A prolific artist as well, she toured as opening act for The Clash, became a New York Times bestselling author, and worked towards LGBTQI causes. She is a Board Member at Unbuilt Labs as well as Visual AIDS, and the President Emeritus of Howl Arts Inc.

  • Crosby Storey, a native New Yorker, leads Marketing and Brand Partnerships. Crosby has managed marketing campaigns for celebrities such as Zac Posen, Swizz Beatz and Alicia Keys. As an extension of his artistic endeavours, which have been recognized at Art Basel Miami, he owned and managed a gallery in Brooklyn.

  • Marvin Cheung, a Hong Kong-born New Yorker, leads Research and Strategy. His role at Unbuilt Labs brings together his experiences in Research, UX, PM, and Strategy. Prior to Unbuilt Labs, he consulted for award-winning products, advised business leaders internationally, and was a researcher at a EU-funded program. He currently serve as a member of the Institute of Director’s Policy Voice and is a member of Chairmans’s Network, where he offers perspectives on strategic futures to private and public Board of Directors.