Leadership Team

Last updated: 8 January, 2021

The leadership team from across Gen X, Y, and Z offers an international perspective. Together, we bring world-class experiences in research, strategy, technology, communications, and marketing to Unbuilt Labs.

  • Marguerite Van Cook, a British-born New Yorker, leads sustainability Research and Engagement. She is an expert in the history of Political Economics. Prior to pursuing a Ph.D on the subject, she received her B.A. and M.A. from Columbia University. A prolific artist as well, she toured as opening act for The Clash, became a New York Times bestselling author, and worked towards LGBTQI causes.

  • Crosby Storey, a native New Yorker, leads Marketing and Brand Partnerships. Crosby has managed marketing campaigns for celebrities such as Zac Posen, Swizz Beatz and Alicia Keys. As an extension of his artistic endeavours, which have been recognized at Art Basel Miami, he owned and managed a gallery in Brooklyn.

  • Marvin Cheung, a Hong Kong-born New Yorker, leads Research and Strategy. With a background in User Experience and Product Management, he has served as a consultant and advisor to Fortune 500 Directors. In his previous life, he was at fashion week photographing models such as Gigi and Bella Hadid. He is a member of Chairman’s Network and the Institute of Director’s Policy Voice.