Unbuilt Labs is excited to announce our new, special edition collaboration with Brandon Sines, the artist behind New York’s magical friend and icon, Frank Ape. The New York-based artist has partnered with us to create a series of Frank Ape T-shirts to support our efforts in sustainability research. We included a picture from Brandon’s interview with the photographer Chris MacArthur to show you Frank Ape in action!
Shortly after moving to New York in 2011, Brandon created Frank Ape to spread messages of positivity, inclusivity, and equality. In 2018, Brandon unveiled a large mural of Frank near the Oculus and One World Trade Center that offers the message “everyone’s different and everyone’s the same,” in one of the largest public art projects in the city. This mural along with Brandon’s other Frank Ape pieces throughout New York and the world conveys Frank’s central message of unity and connectedness of not only the New York Community but also the global community, the global ecosystem. Frank Ape is a part of New York meant to brighten everyone’s day and bring people together. Frank also made an appearance at the Guggenheim Museum as part of a collaboration for its 60th anniversary.
Unbuilt Labs is dedicated to finding solutions to sustainability issues across industries, and Frank Ape is the perfect pop culture character to help us spread the word. Frank is a creature that cares about all things and people, so their interest in sustainability and the health of our planet should come as no shock. Now, Frank is teaming up with Unbuilt Labs to talk about the importance of sustainability because the climate affects us all.
This limited run of T-shirts will be available for Pre-Order on our e-commerce store. Our first release features black and white images of Frank Ape and more colorful versions will be coming in the future. We look forward to seeing everyone showing off their Frank Ape T-shirts and spirit through thoughtful action and community!
About the Author
Madison Daniels, Product Development Intern
Madison is a sustainable fashion professional with 3+ years of experience in the industry. Through her work with brands and consultancies, she has developed her knowledge in business development, trend research, styling, and sales. She has attended multiple fashion weeks and market weeks while working with brands such as Alice + Olivia and Staud. She also worked on the annual Victoria’s Secret fashion show in 2016 as part of the in-house team. She has previously been a member of the fashion press in Singapore and attended PR and brand events as a press representative of Liv Magazine.
Madison is currently a MS student in Sustainability Management at Columbia University, and she recently graduated from New York University’s Gallatin School of Individualized Studies where her focus was the historical context of the fashion industry and how that history can be used to inform and shape solutions to the industries environmental and social issues. While at New York University, she managed a 50-person dance company with her fellow students and choreographed several pieces of movement for their bi-annual showcase performances. At Unbuilt Labs, she will be looking into working with artists to promote sustainable fashion and exploring how the company can engage with the circular economy.
- Columbia University, MS in Sustainability Management ‘21
- New York University Gallatin School of Individualized Studies, BA in Individualized Studies ‘20
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